Founded in 1997 By Professional Dancers Emma Seward And Lisa Keegan, CPG Concepts Has Grown Into One Of Asia’s Leading Dance Production Companies. Meeting In Their Late Teens, Lisa And Emma Have Been Working Together Almost Every Day Since Then, Forming A Friendship Centered On Creativity And A Shared Passion For The Arts.

Over the years we have developed fantastic relations with clients and performers and have never stopped producing shows. Our successes are due to a tremendous amount of dedication and hard work, invariably peppered with a bit of fun.

At our heart are the skilled choreographers and producers who have trained in New York, Sydney, London and nearly everywhere else in between. We have created productions that are as diverse and high energy as they are top quality and professional. From amazing costumes and set design, to stimulating and original material we can create spectacular performances to suit any client or venue.

We have been trailblazers in the industry for nearly two decades and were the first to bring many acts to Hong Kong including performances with aerial work and cirque-style acts. Our extensive international network allows us access to diverse artists and acts from around the world enabling us to design the kind of cutting-edge productions that have gained us a loyal client base.

Diversity on all levels has kept us fresh: from ballet to ballroom to breaking! From flash mobs to festivals, grand openings to exhibitions, corporate events to car launches, sporting events to concerts.

We have a production portfolio that includes shows for Mont Blanc, Patek Phillipe, Chanel, Cartier, Tiffany’s, BMW, Mercedes, Audi, Motorola and Huawei amongst others. Family shows have been produced for Edinburgh Festival, Womad, YNOT, Macau Arts Festival and Youth Arts Festival. Choreography for the largest flash mob in Asia held at The Venetian Macau and the grand opening show for Marina Bay Sands. Sporting events include Shaquille O’Neil’s Rap & Jam Tour, HK Rugby Sevens, F1 Singapore, F1 Brands Hatch UK, Davidoff Nations Golf Tour and events in association with the 2008 Olympic Games.

Theatre includes Vision Magic Show at Shanghai Arts Festival, West Side Story, Grease, Bugsy Malone, Godespell Hong Kong and Victor Victoria, La Cage Aux Folles. Choreography for concerts include Leona Lewis, Adam Lambert, Keri Hilson, The Afro Celt Sound System and in the Asian Market for Tan Weiwei, Tia, Leah and Xu Wei.

Our expansive repertoire of venues includes the Bird’s Nest Stadium in Beijing, The HK Stadium, Wimbledon, Wembley, London’s Natural History Museum, The Place London, Barcelona’s Museo de Nacional de Art, The Esplande Singapore and Franco Dragone’s “Dai” Theatre.

Our associates include Katie Hill; an extraordinary dancer, DJ and entrepreneur. Sara Brumpton ; choreographer and former teacher of the original West End Billy Elliot, Liam Mower, at Billy Elliot Academy, Leeds . Jessica Smith ; videographer, choreographer, artistic director of Tees Dance Film Festival and project and production manager of Billingham Folklore festival of world dance (CIOFF a UNESCO partner).

We create breath-taking shows that exceed expectations with our undeniable talent for production


Lisa Keegan

Creative Director // Choreographer

Emma Seward

Creative Director // Choreographer

Katie Hill

Operations Manager

Jessica Smith

Videographer // Business Development UK

Sara Brumpton

Business Development UK
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